Sky targets Bolton Wanderers fans with new version of ad campaign
Saturday September 12th, 2009
How Sky’s Premier League marketing campaign would look in the real world
We know how you feel about supporting Bolton Wanderers, because we feel the same (Image courtesy of ElPablo)
Sky’s subtle and understated-as-ever marketing campaign for their Premier League coverage this season is a series of TV adverts and posters featuring the line ‘we know how you feel about football, because we feel the same.’
Leaving aside the rather patronising assumption that all football fans are replica-shirt wearing, 606-calling halfwits (OK, a lot are), the other problem with these ads is that they’re too general, aimed at fans of every club without thought for the fundamental differences in the emotional make-up of fans of clubs as diverse as, let’s say, Bolton and Manchester United.
To solve this problem, Manny Road is proposing a new version of the advert targetted specifically at Bolton Wanderers fans (see pic above). I think this more adequately sums up the reality of being a Wanderers fan right now than this video.
What do you think? Comments in an orderly queue below please…
BWFC News
3 Comments to Sky targets Bolton Wanderers fans with new version of ad campaign
Oh for the days of excited anticipation of entering the Reebok in the knowledge that your team although the underdogs will battle, toil and wear the white shirt with pride giving there all with a manager tactical enough to inspire, drive, motivate and instill a belief in his team and bond with the fans !!! Then you have the feeling, the picture above shows a true refelction of the sad, negative, uninspring football tha Bolton fans now have to endure. We have confidence and belief in the players but the tactics, substitutions and motivation are sadly lacking in abundance
Carl, I agree. I’ve stuck by Meggo so far but now i feel we need a change.
D3RKS of LanghoSeptember 14, 2009
I was hoping we would lose at Portsmouth and then if we lost at home to Stoke then the Board would think about a new manager. We seem stuck in this cycle of lose 8 games and then win 1.
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September 12, 2009